We produced this bold, graphic website for SEA Equity. SEA Equity is a London based private investment firm focused on backing small and medium sized companies across the UK and Europe. The “single page” site relies on big images and modest amounts of text. The site was launched to coincide with SEA Equity’s acquisition of Dycem, Leaf Communications supported this by producing and sending a HTML emailer to their database.
We have produced this clean, sophisticated site that acts as the perfect “wrapper” to show off the wonderful images from Foden Photography. The site is supported by a Content Management System that will enable Foden Photography to keep their content up-to-date.
On 24, Feb 2016 | In Branding | By Leaf
Leaf Communications has produced this cool, classic and elegant brand identity for Foden Photography. The overall look and feel was designed in conjunction with the photographer’s new website which was also produced by Leaf Communications.
Our work on the Sport Systems website started with dividing the content. The site needs to communicate different things to different audiences: race organisers and race competitors. Race organisers need content that guides them through the decision making process of choosing an event organiser and chip-timing specialist. Competitors, who are not really concerned with the ins and outs of event organisation want quick and easy access to upcoming events and results from events that they have raced in.
We produced a modern and lively site that makes it really clear where you should go for the information that is relevant to you. Using images from actual Sports Systems events makes the whole thing look very real. The site is supported by a Content Management System that will enable Sport Systems to keep their content up-to-date. Leaf Communications also produced templates for race events and results pages that are managed by a separate system.
Our work for Sport Systems – sports event management services – started with an exercise in re-branding the company. It was necessary not only to bring the company’s logo up-to-date but also create and identity that would be robust enough to stand up with other, adjacent sports related companies such as Nike and Adidas. The brief was simple in that Sport Systems wanted to keep the stopwatch symbol in some way to maintain some “heritage” with what has gone before. Leaf Communications wanted to fulfil this part of the brief but in some way attempt to achieve something extra… something that would convey “success” or “the right choice” as a proposition. The minute and second hands on the stopwatch form a clever tick device.
Rob Champion, Commercial Director for Sport Systems says: “From the moment that Leaf Communications presented their proposals for our company’s re-branding we were sold! Their understanding of our company, business environment and our requirements was clearly spot-on and their timely delivery of every aspect of our new logo and new website were exactly what we needed. I have no hesitation in recommending Leaf Communications.”