Designing a logo for Munuki, a retailer of letterpress prints, was a challenge that couldn’t be solved by sitting down with a pencil or a computer. The logo for Munuki deserved a large amount of authenticity, our role switched into creative direction and a certain amount of getting our fingernails dirty. The finished result was created by actually letterpress printing a number of vintage wooden typefaces until the final style was decided.
Munuki is an online retailer of limited edition letterpress prints. As well as all the usual e-commerce funtions, Munuki needed an online store that could accommodate a number of elements of functionality, including a “tool tip” function on prices that allows user to view the prices in their own currency, stock management and mailing list integration of user submitted details.