Our work on the Sport Systems website started with dividing the content. The site needs to communicate different things to different audiences: race organisers and race competitors. Race organisers need content that guides them through the decision making process of choosing an event organiser and chip-timing specialist. Competitors, who are not really concerned with the ins and outs of event organisation want quick and easy access to upcoming events and results from events that they have raced in.
We produced a modern and lively site that makes it really clear where you should go for the information that is relevant to you. Using images from actual Sports Systems events makes the whole thing look very real. The site is supported by a Content Management System that will enable Sport Systems to keep their content up-to-date. Leaf Communications also produced templates for race events and results pages that are managed by a separate system.
Our work for Sport Systems – sports event management services – started with an exercise in re-branding the company. It was necessary not only to bring the company’s logo up-to-date but also create and identity that would be robust enough to stand up with other, adjacent sports related companies such as Nike and Adidas. The brief was simple in that Sport Systems wanted to keep the stopwatch symbol in some way to maintain some “heritage” with what has gone before. Leaf Communications wanted to fulfil this part of the brief but in some way attempt to achieve something extra… something that would convey “success” or “the right choice” as a proposition. The minute and second hands on the stopwatch form a clever tick device.
Rob Champion, Commercial Director for Sport Systems says: “From the moment that Leaf Communications presented their proposals for our company’s re-branding we were sold! Their understanding of our company, business environment and our requirements was clearly spot-on and their timely delivery of every aspect of our new logo and new website were exactly what we needed. I have no hesitation in recommending Leaf Communications.”
On 01, Feb 2015 | In Content marketing | By Leaf
Since 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text we researched and produced this infographic as part of a content campaign for LockTin. The infographic highlights some key issues faced by consumers with internet shopping deliveries. Some startling information is illustrated such as 30% of all internet shopping complaints relate to deliveries and that 13% had a parcel simply left in plain view on the purchasers doorstep without consent to do so.
Infographics are a great way of conveying the information, latest trends and stats in an attention grabbing way. Good infographics are underpinned by solid research and facts that are delivered in a simple, quick to understand way. Making infographics a part of your content campaign is a reliable way to convey your key messages or statistics.