Digital marketing has never been more important
There’s no doubt about it Covid-19 has altered this year’s marketing landscape dramatically. Gone are the face-to-face events and meetings, and even the printed trade press magazines have taken a bashing. And in their place the world of digital marketing has blossomed. With many more people working from home and accessing essential commercial information, training, webinars and news updates online. This is reflected in recent statistics that show a 47% increase in internet usage in Q1 of 2020.
Surge in website traffic
With this surge of website traffic it’s important to make sure the information on your website is current, regularly updated and well optimised. An effective SEO campaign will, not only improve your site’s rankings in search results, but can also attract more traffic which should in turn convert into customers and leads. Combining the essential process of SEO with online advertising will get you in front of your customers instantly and speed up the sales process.
Trade press media
Although the printed trade press magazine may have suffered during the pandemic, the magazine websites have boomed. The trade media for the heating, plumbing and building sectors, for example, has seen a significant increase in online activity in recent weeks, with Installer magazine reporting a three-fold increase in its normal web traffic.
Social media is an essential element of the marketing mix and never more so than now – most social media platforms have seen around a 25% increase in traffic in recent months. So now is an excellent time to increase your social media presence and get in front of your customers and potential customers with a carefully thought out social media campaign with clear goals.
Clearly, there are no quick fixes or simple solutions to beat the inevitable economic impact of Covid-19. However, businesses will be better placed to come through this crisis if they stay focused on their marketing goals and keep the channels of communication with customers open. Following the recent announcement from the Government for people to work from home where possible maintaining a strong online presence has never been more important.