In today’s digital world prospective buyers have many more ways to access information about products and services before making their decision, from blogs and social media to industry websites and forums.
There’s no doubt about it Covid-19 had altered this year’s marketing landscape dramatically. Gone are the face-to-face events and meetings, and even the printed trade press magazine have taken a bashing. And in their place the world of digital marketing has blossomed.
We believe engaging, interesting and hard-working content is key to getting the best results for our clients. We know from our extensive experience that great content means great marketing, whether it’s for a website, a brochure, a newsletter or a social media campaign.
To everyone working on the frontline during this pandemic, you are our heroes.
Leaf’s team has considerable experience in all kinds of business writing and marketing communications, so we were delighted to have the opportunity to write a white paper for our client Danfoss that would utilise not only our technical writing skills, but also our team’s ability to research and restructure content and interact with subject matter experts.
At Leaf, we believe finding ways to keep your company moving (without compromising safety) and letting your customers know you are open for business, will be key to getting through the COVID-19 crisis.
The coronavirus pandemic is an unprecedented global crisis which is affecting all our lives. As well as the tragic human cost of Covid-19, businesses of all types and sizes are facing the financial cost of economic uncertainty and lockdown restrictions.
It was a case of ‘Lights, Camera, Action’ for Leaf’s expert editorial and video team when they attended Sapphire’s High-Rise ResiBuild Summit at The Shard in London.
Understanding the strengths and weaknesses of your own products and services and those of your competitors is a key element of marketing strategy.
We spent a long, hot but very successful day shooting video for Inter Terminals at their recently acquired Grays Terminal yesterday